What to Sell on Vinted to Make Money: Complete Guide 2026

You've decided to launch your reselling business on Vinted. But one question is holding you back: where do you even start? What exactly should you sell to actually make money?

The good news: there are product categories that consistently sell well, with healthy margins and stable demand. The bad news: it's not the same for everyone. Your success will depend on your sourcing, your niche, and your ability to spot high-potential items.

In this guide, we share the 12 most profitable categories on Vinted in 2026, how to source them, and how to calculate your margins to genuinely make money.

First things first: defining "making money" on Vinted

Before we begin, let's clarify what "making money" on Vinted actually means.

The three reselling models

1. The occasional clear-out

• Goal: sell personal belongings
• Expected profit: 20-30% of the original purchase price
• Time invested: low
• Example: selling a jumper for £40 that you bought for £120 three years ago

2. Semi-regular reselling

• Goal: generate £200-500/month
• Expected profit: 40-60% gross margin
• Time invested: 5-10h/week
• Example: buying items for £15, reselling them for £25-30

3. Full professional activity

• Goal: generate £1,000+/month
• Expected profit: 50-70% gross margin (after fees)
• Time invested: 20-40h/week
• Example: 50-100 items/month with optimised sourcing

This guide is primarily aimed at models 2 and 3. If you're in model 1, you can skip straight to the "Categories to sell" section.

Calculating your real margin

Before buying anything, make sure you understand your actual margin.

The 12 most profitable categories on Vinted in 2026

Here are the categories that offer the best balance between demand, margin and ease of sourcing.

Category 1: Streetwear and sneakers (Margin: 50-70%)

Why it's profitable:

• Very strong and stable demand
• Brands like Nike, Adidas, Supreme and Stussy sell fast
• Young audience willing to pay
• Low seasonality

Brands to target:

• Nike (Air Force, Jordan, Dunk)
• Adidas (Yeezy, Ultraboost, Stan Smith)
• Puma, New Balance, Asics
• Supreme, Stussy, Carhartt WIP
• Vans, Converse

Sourcing strategy:

• Streetwear-specialist charity shops and thrift stores
• Online private sales (Vinted, Depop, Grailed)
• End-of-season sportswear shop clearances
• Surplus wholesalers (new items with minor defects)

Example calculation:

• Purchase: Nike Air Force 1 pair at £25 (charity shop)
• Sale: £50
• Net margin: 52%

Pro tip: Good-condition sneakers sell within 3-5 days. Prioritise fast turnover over maximum margin.

Category 2: Authentic vintage fashion (Margin: 60-80%)

Why it's profitable:

• Growing demand for authentic vintage
• Very high margins (rare items = high prices)
• Buyers willing to pay a premium for authenticity
• Y2K and 90s trend going strong

Brands to target:

• Vintage Levi's (501, 505, 80s-90s)
• Vintage Carhartt
• Vintage Ralph Lauren, Tommy Hilfiger
• Vintage Burberry, Gucci (authentic)
• Vintage band tees (Nirvana, Metallica, etc.)
• Vintage Fendi, Louis Vuitton (authentic)

Sourcing strategy:

• Car boot sales and flea markets
• Vintage-specialist charity shops
• Purchases from collectors
• Local antique markets
• Specialist vintage wholesalers (see dedicated section below)
• Peer-to-peer selling platforms

Example calculation:

• Purchase: 90s Levi's 501 jeans at £18 (car boot sale)
• Sale: £65 (authentic vintage)
• Net margin: 68%

Pro tip: Authenticity is everything. Learn to spot fakes and date pieces. An authentic 90s Levi's 501 is worth 3-4x more than a reproduction.

Category 3: Accessible luxury brands (Margin: 45-65%)

Why it's profitable:

• Stable demand for well-known brands
• Buyers looking for deals on premium labels
• Lower counterfeit risk than ultra-luxury
• Good turnover rate

Brands to target:

• Sandro, Maje, Claudie Pierlot
• Reiss, Jigsaw
• Whistles, COS
• Armedangels, Veja
• Petit Bateau, Lacoste
• Barbour, Burberry (entry-level)

Sourcing strategy:

• Online private sales (ASOS Outlet, Zalando Lounge)
• End-of-season shop clearances
• Outlet stores
• Purchases from individuals (friends, family)
• Upmarket charity shops

Example calculation:

• Purchase: Reiss dress at £30 (outlet)
• Sale: £60
• Net margin: 48%

Pro tip: These brands sell well year-round. Build up a consistent stock rather than buying sporadically.

Category 4: Sportswear and athleisure (Margin: 40-60%)

Why it's profitable:

• Athleisure trend still growing
• Stable demand (people exercise year-round)
• Brands like Lululemon, Nike and Adidas highly sought after
• Low seasonality

Brands to target:

• Lululemon (very popular, high margin)
• Nike Tech, Nike Dri-FIT
• Adidas Originals
• Gymshark
• Alo Yoga
• Decathlon (affordable, fast turnover)

Sourcing strategy:

• Sportswear shops at end of season
• Online sportswear private sales
• Purchases from athletes (sports clubs, gyms)
• Clearance sportswear stock

Example calculation:

• Purchase: Lululemon leggings at £35 (private sale)
• Sale: £65
• Net margin: 52%

Pro tip: Lululemon sells exceptionally well. If you find stock at a good price, snap it up.

Category 5: Plus-size clothing (Margin: 45-65%)

Why it's profitable:

• Limited supply in charity shops
• Strong and underserved demand
• Buyers less price-sensitive
• Less competition than standard sizes

Brands to target:

• Zara (XL+ sizes)
• H&M (XL+ sizes)
• ASOS Design (plus-size specialist)
• Eloquii (plus-size fashion)
• Navabi
• Basics (Uniqlo, M&S)

Sourcing strategy:

• Charity shops (often cheaper in larger sizes)
• ASOS Design private sales
• Plus-size specialist shops
• Purchases from individuals

Example calculation:

• Purchase: Zara size 20 dress at £10 (charity shop)
• Sale: £32
• Net margin: 60%

Pro tip: Plus-size is an underserved niche. Specialise in it and become the go-to seller in your area.

Category 6: New items with tags (Margin: 50-70%)

Why it's profitable:

• Buyers pay a premium for new
• No risk of hidden defects
• Very fast turnover
• High margins possible

Where to find them:

• Private sales (ASOS Outlet, Zalando Lounge)
• End-of-season shop clearances
• Customer returns (shops that resell them)
• Surplus wholesalers
• Purchases from other resellers

Example calculation:

• Purchase: Uniqlo jumper new with tags at £15
• Sale: £28
• Net margin: 55%

Pro tip: New-with-tags items sell 2-3x faster. Prioritise fast turnover.

Category 7: Accessories (Margin: 60-80%)

Why it's profitable:

• Low purchase cost
• Very high margin
• Easy to store and ship
• Stable demand

Items to target:

• Handbags (Longchamp, Furla, Coach)
• Belts (Gucci, Burberry)
• Scarves and shawls
• Hats and beanies
• Gloves and mittens
• Jewellery (rings, necklaces, bracelets)
• Watches (Swatch, Fossil, Timex)

Sourcing strategy:

• Car boot sales and flea markets
• Charity shops
• Purchases from individuals
• Accessories private sales

Example calculation:

• Purchase: Longchamp bag at £18 (car boot sale)
• Sale: £50
• Net margin: 68%

Pro tip: Accessories are perfect for beginners. Low investment, high margin, fast turnover.

Category 8: Children's clothing (Margin: 40-60%)

Why it's profitable:

• Stable demand (parents always look for deals)
• Kids grow fast (plenty of supply)
• Brands like Petit Bateau, Jacadi, Boden highly sought after
• Less competition than adult clothing

Brands to target:

• Petit Bateau
• Jacadi
• Boden
• Joules
• Zara Kids
• H&M Kids
• Basics (Uniqlo, M&S)

Sourcing strategy:

• Children's charity shops
• Children's private sales
• Purchases from parents (Facebook groups, neighbours)
• End-of-season children's shop clearances

Example calculation:

• Purchase: Boden kids dress at £7 (charity shop)
• Sale: £18
• Net margin: 55%

Pro tip: Parents buy regularly. Build up a consistent stock of quality children's clothing.

Category 9: Niche and indie brands (Margin: 55-75%)

Why it's profitable:

• Passionate buyers willing to pay
• Less competition
• High margins
• Customer loyalty

Brands to target:

• Armedangels (ethical fashion)
• Veja (eco trainers)
• Patagonia (outdoor)
• Fjallraven (bags and clothing)
• Everlane (price transparency)
• Reformation (sustainable fashion)
• Comme des Garcons (avant-garde fashion)

Sourcing strategy:

• Ethical brand private sales
• Purchases from brand fans
• Upmarket charity shops
• Specialist Facebook groups

Example calculation:

• Purchase: Fjallraven Kanken bag at £25
• Sale: £55
• Net margin: 55%

Pro tip: These brands have loyal fans. Become an expert in one or two niche brands.

Category 10: Generic branded clothing (Margin: 30-50%)

Why it's profitable:

• Very high volume
• Stable demand
• Easy to source
• Good turnover

Brands to target:

• Zara, H&M, Uniqlo
• M&S, Next
• Primark (with care — price accordingly)
• Supermarket own-brand labels

Sourcing strategy:

• Charity shops (majority of stock)
• Private sales
• End-of-season shops
• Purchases from individuals

Example calculation:

• Purchase: Zara T-shirt at £3 (charity shop)
• Sale: £10
• Net margin: 45%

Pro tip: The margin is low but volume compensates. Aim for 50+ items/month in this category.

Category 11: Upmarket branded clothing (Margin: 40-60%)

Why it's profitable:

• Buyers looking for discounts on premium brands
• Stable demand
• Lower risk than ultra-luxury
• Good turnover

Brands to target:

• Armani Exchange
• Hugo Boss
• Diesel
• Guess
• Tommy Hilfiger (higher end)
• Lacoste (higher end)
• Timberland

Sourcing strategy:

• Outlet stores
• Private sales
• End-of-season shops
• Purchases from individuals

Example calculation:

• Purchase: Hugo Boss shirt at £22 (outlet)
• Sale: £50
• Net margin: 50%

Pro tip: These brands sell well. Look for end-of-season stock at reduced prices.

Category 12: Workwear and uniforms (Margin: 50-70%)

Why it's profitable:

• Stable demand (professionals)
• Less competition
• Buyers less price-sensitive
• Fast turnover

Items to target:

• Medical uniforms and scrubs
• Safety workwear
• Professional coats and tunics
• Work trousers
• Safety footwear
• Chef and kitchen clothing

Sourcing strategy:

• Professional clothing suppliers
• Purchases from professionals
• Specialist sales
• Professional clothing shop clearances

Example calculation:

• Purchase: Medical tunic at £10
• Sale: £28
• Net margin: 60%

Pro tip: An underexplored niche. Become an expert and target professionals directly.

Comparison table: which category should you choose?

Sourcing strategies: where to find your items

Now that you know what to sell, let's look at where to find it.

1. Local charity shops and thrift stores

Advantages:

• Very low prices (items at £2-8)
• Wide selection
• Room to negotiate
• Regular new discoveries

Disadvantages:

• High search time
• Unpredictable stock
• Variable quality

Pro tip: Make a list of 5-10 charity shops near you. Visit them regularly (1-2x/week). You'll quickly learn which ones carry the best brands.

2. Online private sales

Advantages:

• Reduced prices (30-70% off)
• New items with tags
• Brand selection

Disadvantages:

• Limited access (registration required)
• Limited stock
• Delivery time

Platforms to use:

• ASOS Outlet
• Zalando Lounge
• The Outnet
• eBay clearance stores
• Brand direct sale events

Pro tip: Sign up for all alerts. Buy regularly to build up stock. Margin: 40-60%.

3. Car boot sales and flea markets

Advantages:

• Rare piece discoveries
• Room to negotiate
• Very low prices
• Authentic vintage

Disadvantages:

• Very high search time
• Unpredictable stock
• Variable quality
• Travel required

Pro tip: Target upmarket events (wealthier areas). Arrive early (8-9am) for the best selection. Negotiate prices.

4. Outlets and end-of-season shops

Advantages:

• New items with tags
• Significant discounts (50-70%)
• Quality brands
• Predictable stock

Disadvantages:

• Travel required
• Limited selection
• Competition from other resellers

Pro tip: Visit outlets at end of season (January, July). Buy in volume to negotiate further discounts.

5. Purchases from individuals

Advantages:

• Very low prices (negotiation possible)
• Access to large stocks
• Direct relationship

Disadvantages:

• Prospecting time
• Variable quality
• Risk of fraud

Platforms:

• Local Facebook groups
• Gumtree
• Vinted itself (buy to resell)
• Neighbourhood word-of-mouth

Pro tip: Post in local Facebook groups: "I buy second-hand clothes in bulk. Price per item or per bag." You'll receive regular offers.

6. Surplus wholesalers

Advantages:

• New items
• Very low prices
• Large volume
• Varied brands

Disadvantages:

• Bulk purchase required (minimum 10-50 pieces)
• Variable quality
• Delivery time

Suppliers:

• Local textile wholesalers
• Surplus suppliers (clothing with minor defects)
• Online wholesale marketplaces

Pro tip: Start small (10-20 pieces). Test before buying in volume.

7. Specialist online vintage wholesalers

This is one of the most efficient sourcing methods for serious resellers: platforms that select, sort and sell branded vintage stock in bulk lots, delivered directly to you. Here are two reliable references.

Best Vintage Wholesale

A UK-based online wholesaler specialising in branded vintage for resellers. The catalogue covers brands that are highly sought after on Vinted: Ralph Lauren, Tommy Hilfiger, Carhartt, Dickies, Levi's, Nike, Adidas, Patagonia, The North Face, Harley Davidson and Lacoste. Items are sold in lots (generally 10 to 50 pieces) and classified by quality grade. Shipping is worldwide with a stated dispatch time of 24 hours. The site also offers dedicated "reseller bundles" designed to maximise resale margin.

• Best for: vintage streetwear, branded knitwear, jeans, workwear-style clothing
• Minimum order: per lot (10 to 50 pieces depending on the product)
• Delivery: international, fast dispatch from the UK

Vintage Wholesale Supply Ltd

Another UK wholesaler, presenting itself as the UK's leading vintage wholesaler. The range is wide and organised by brand (Levi's, Ralph Lauren, Tommy Hilfiger, Nike, Carhartt, The North Face, Patagonia, Columbia, Champion, etc.) and by category (sweatshirts, jeans, jackets, workwear, Y2K womenswear, kids, military, leather). Lots are graded A, B or "broken" depending on the condition of the pieces, allowing you to match your purchase to your budget and risk tolerance. The site also offers 45kg mixed bales for those who want to explore several categories at once.

• Best for: broad-spectrum vintage, Levi's, Carhartt/Dickies, pro sport, Y2K womenswear
• Minimum order: per lot (25 to 100 pieces depending on the product)
• Delivery: international, warehouse visits available by appointment

Pro tip: Both wholesalers ship internationally. Order a small first lot to test quality before scaling up. Grade A guarantees pieces that are ready to sell immediately; Grade B suits those willing to sort through and price accordingly.

Action plan: launching your reselling activity

You've identified your categories. Here's how to structure your launch.

Week 1: Preparation and initial sourcing

Days 1-2:

• Choose 2-3 categories to target (start small)
• Create your Vinted seller account (if not already done)
• Optimise your profile (photo, description, shipping rates)

Days 3-5:

• Visit 3-5 local charity shops
• Buy 20-30 items in your target categories
• Test your sourcing: note prices, brands, quality

Days 6-7:

• Sign up for private sale alerts (ASOS Outlet, Zalando Lounge)
• Explore local car boot sales and flea markets
• Build a list of potential suppliers

Weeks 2-3: Listing and optimisation

Week 2:

• Photograph your 20-30 items (neutral background, natural light)
• Write optimised descriptions (see Vinted algorithm guide)
• Publish 5-10 items per day (continuous listing)
• Set prices based on competition

Week 3:

• Continue publishing (5-10/day)
• Analyse your first sales
• Adjust prices if needed
• Launch a second sourcing run

Month 2+: Scaling and optimisation

Goals:

• Reach 50+ items listed
• Generate 10-20 sales/month
• Optimise your margin (target 45%+ net)
• Automate your sourcing

Actions:

• Establish supplier partnerships
• Create a regular sourcing routine (1-2x/week)
• Test new categories
• Analyse your data (best-selling items, real margins)

Mistakes to avoid at all costs

Mistake 1: Buying without checking the competition

The problem: You buy an item without knowing what it sells for on Vinted.

The consequence: You end up with an unsellable item or a negative margin.

Solution: Before every purchase, search for the item on Vinted. Note the prices of the top 5 results. Calculate your real margin before buying.

Mistake 2: Ignoring fees

The problem: You calculate your margin without counting Vinted fees (5%) and shipping costs.

The consequence: You think you're making 50% but you're actually only making 20%.

Solution: Use the net margin formula described above. Always include fees in your calculations.

Mistake 3: Buying poor-quality items

The problem: You buy items with defects (stains, tears, odours) to save money.

The consequence: Unsellable items, returns, bad reviews.

Solution: Inspect every item before buying. Reject items with significant defects.

Mistake 4: Specialising too early

The problem: You jump into a very specific niche (e.g. vintage Levi's) without experience.

The consequence: You can't find enough stock and get discouraged.

Solution: Start with 2-3 broad categories. Specialise gradually after 3-6 months.

Mistake 5: Neglecting presentation

The problem: You list items with blurry photos, generic titles and empty descriptions.

The consequence: Few views, few clicks, few sales.

Solution: Invest 10 minutes per item. Quality photos + optimised title + detailed description = 2-3x faster turnover.

Mistake 6: Buying too much at once

The problem: You buy 100 items at once to "save money".

The consequence: You end up with unsellable stock and run out of cash.

Solution: Start with 20-30 items. Increase progressively based on your sales.

Mistake 7: Ignoring seasonal trends

The problem: You buy winter coats in July.

The consequence: Unsellable items for 6 months.

Solution: Anticipate the seasons. Buy winter items in August-September, summer items in April-May.

FAQ: Your questions about reselling on Vinted

Conclusion: take action

You now know what to sell to make money on Vinted. The 12 categories described here offer a solid balance between demand, margin and sourcing ease.

The key to success: start small, test, learn, then scale.

Did this article help you? Share it with other Vinted resellers and leave a comment with your own tips and results!

Disclaimer: this article is based on market observations and 2026 data. The margins and volumes mentioned are indicative and depend on your local context, sourcing and strategy.