Have you listed a vintage gem or a new-with-tags item, only for your view counter to stay stubbornly stuck at 3 or 4? Do you feel like some sellers move items in minutes, while your wardrobe gathers dust?
This isn't just bad luck. And most importantly: it's not random.
In 2025, selling on Vinted isn't about chance; it's about understanding and mastering the algorithm. Vinted isn't just an online second-hand market; it's a hybrid between a search engine (like Google) and a social network (like Instagram).
In this comprehensive guide, we'll dissect Vinted's invisible mechanisms and give you the keys to transform your wardrobe into a selling machine, leveraging new technologies like AI.
Understanding the Machine: What Does the Algorithm Want?
To succeed, you need to think like Vinted. The platform's goal is simple: finalize sales as quickly as possible to earn its commission (buyer protection fees) and keep users satisfied.
The algorithm calculates a "relevance score" for each item based on three major criteria:
- Freshness: Is the item newly listed?
- Semantic Quality: Does the description match what people are searching for?
- Engagement: Do people click on the photo?
If you optimize these three points, Vinted will send free traffic your way. Here's how.
1. Consistency Beats Quantity (The "Drip Feeding" Method)
A common beginner's mistake is to do a big clear-out on Sunday and list 30 items at once.
Why this is a mistake: If you list a massive batch, the algorithm will boost your first 2 or 3 items, then consider the rest as "spam" or simply dilute their visibility. Moreover, by Monday, you'll have nothing left to list, and your account will be considered "inactive" for the whole week.
The winning strategy: Adopt the "drip feeding" technique.
- Prepare your listings in advance (photos, measurements).
- Save them as drafts (or use an external tool).
- Publish 1 to 3 items per day, every day.
This sends a strong signal to Vinted: "This seller is active and reliable". As a result, the algorithm improves the visibility of your entire catalog, even items listed a month ago.
2. Vinted SEO: How to Structure Your Titles
Your listing title is the #1 factor for your search ranking. A title like "Pretty dress" is invisible to the algorithm. Nobody types "Pretty dress" into the search bar.
To rank higher in searches, apply this formula to your titles:
Item Type + Brand + Color + Material + Style/Aesthetic
Comparison:
- ❌ Bad: Black Zara dress
- ✅ Good: Zara Black Satin Midi Dress Bohemian Chic Evening Style
Pro Tip: Don't hesitate to "stuff" your title with relevant keywords, as long as they describe the item. If the dress is suitable for a wedding or a cocktail party, include it in the title.
3. The Description: Your Secret Weapon (and AI's Game-Changer)
In 2025, an empty description ("Good condition, all details in photos") is severely penalized. The algorithm "reads" your text. The richer the vocabulary (material, collar type, fit, occasion), the more search queries you cover.
But let's be honest: writing 50 perfect descriptions is exhausting and time-consuming. This is often where sellers give up.
Manual Approach vs. AI Approach
Standard Manual Description:
"Selling these Levi's jeans, size 38. Good condition. Fast shipping." Result: Few keywords, little persuasiveness.
AI-optimized Description from Tissuco:
"Stunning Levi's 501 Original Jeans, size W28 L32 (equivalent to UK 10). Iconic straight fit, raw blue (stone wash) denim. 100% rigid cotton, no elastane, 90s vintage style. Perfect for a casual or streetwear look. Immaculate condition, no crotch wear. Careful shipping within 24h."
The difference? The second version contains keywords like "Straight fit", "Vintage", "90s", "Streetwear", "Cotton". It also reassures about the condition ("no crotch wear").
Tissuco's Secret: On our platform, AI analyzes your photos and automatically generates this type of SEO-optimized description. You save writing time while maximizing your chances of being found by the algorithm.
4. Photos: Maximizing Click-Through Rate (CTR)
The algorithm monitors your CTR (Click-Through Rate). If your listing appears 1000 times but no one clicks on it, Vinted concludes your item isn't interesting and stops showing it.
Your cover photo must stop the buyer's scroll.
- Lighting: Always use natural daylight. Position yourself facing a window.
- Background: A plain white wall is ideal. Avoid cluttered backgrounds (unmade bed, cables on the floor).
- Presentation:
- For luxury/chic: On a wooden hanger.
- For streetwear/vintage: Flat lay or worn.
- Ironing: A wrinkled garment instantly loses 30% of its perceived value.
5. Psychological Pricing
The algorithm loves transactions. To sell, the price must be fair, but you also need to leave room for negotiation.
On Vinted, offering is part of the culture. Buyers want to negotiate.
- If you want to sell at €20, list the item at €24 or €25.
- This allows you to accept an offer at €20 (the buyer feels like they're getting a deal) or to send an offer of €20 to interested users yourself.
6. Knowing When to Refresh Your Inventory (Relisting)
This is the pros' best-kept secret. After 6 to 8 weeks, an unsold item falls into Vinted's "limbo." It's visible on your profile but no longer appears in buyers' search results by relevance.
Paid boosts are often a waste of money on old items. The only effective and free solution is Relisting.
The Method:
- Copy your listing text.
- Save the photos.
- Delete the old listing.
- Create a new listing with the same information.
The item is then considered a "New Arrival" and goes straight to the top of search results.
How to Save Time: Doing this manually for 50 items is a nightmare. This is where an inventory management tool like Tissuco becomes essential. By synchronizing your wardrobe, you retain your item data and can relist dormant items with a few clicks, without rewriting everything or searching for photos on your phone.
Myths vs. Reality: Debunking Vinted Rumors
Many rumors circulate on Vinted forums. Let's set the record straight for 2025.
"Holiday mode kills visibility."TRUE. Unfortunately, the algorithm dislikes inactivity. After holiday mode, it often takes 1 to 2 weeks of regular listing to regain your previous view levels.
"You need to change the price to boost an item."FALSE. Lowering the price sends a notification to favorites, which is good, but it doesn't move the item to the top of search pages like a new listing does.
"If I delete and relist too quickly, I'll get banned."TRUE and FALSE. If you delete and relist 50 items in an hour, Vinted might think you're a bot. If you do smart relisting (3 to 5 per day), it's a perfectly viable strategy.
FAQ: Your Frequently Asked Questions
What's the best time to list on Vinted? Buyers are active when they're not working.
- Weekdays: 12 PM - 1 PM (lunch break) and especially 7 PM - 10 PM.
- Weekends: Sunday from 5 PM onwards is the absolute "Prime Time" on Vinted.
Are hashtags still useful? Less and less. The semantic search algorithm has become very efficient. However, using 3 to 5 very specific hashtags (e.g., #Y2K #Gorpcore #Vintage) is still useful for buyers who subscribe to those specific tags. Avoid walls of 30 hashtags (#dress #summer #pretty...) which look like spam.
Why do my views suddenly drop? Often, it's a lack of consistency. Did you stop listing for 3 days? Did you recently have a dispute? The best way to restart the machine is to list 1 or 2 very appealing items at attractive prices to generate quick clicks and sales, which will "wake up" the algorithm.
Conclusion: Go from Amateur Seller to Expert
Understanding the algorithm is good. Having the tools to leverage it without spending all your nights on it is even better.
The key to success on Vinted in 2025 lies in time optimization. If you spend 20 minutes creating a single listing, you limit your earning potential.
Tissuco was designed to break through this ceiling. By automating description writing via AI, recommending the best items to list, and securing your inventory, we allow you to focus on what matters: sourcing and earning.
