Do you sell on Vinted, Depop or Leboncoin and want to know if you're actually making money? This practical reseller accounting guide gives you simple methods, ready-to-copy formulas and the decisions to make to turn your activity into a profitable source of income.
Goal: know exactly how much you earn per item, avoid hidden fees, and decide when to automate with a tool like Tissuco.
Why does it matter?
Up to 73% of resellers don't know their true margin, they look at the selling price but not the net profit. The result: you think you're selling a lot while actually losing money on operations (purchases, fees, discounts, time).
Real case: you sell a piece of clothing for €50, but after purchase, cleaning, shipping and commission, your net profit is €5. Without tracking, you're fooling yourself into thinking your business is working when it's actually running at a loss.
Promise: by the end of this guide, you'll know how to calculate your margin, spot the fees eating into your profit, and decide when to move from Excel to an automated tool.
Who is this guide for?
- You sell regularly on Vinted, Depop or Leboncoin.
- You want to know if your activity is profitable without going through an accountant.
- You want simple methods (Excel/Sheets) and then an automation option when things get heavy.
What you'll learn
- What data to track (the 5 essentials for reseller accounting)
- How to calculate your true margin and net profit
- How to use this data to buy smarter and sell more
- When to switch to a SaaS tool to save time
What you need to track
You need two tables:
one for your purchases and one for your sales.
You can do this in Excel, Google Sheets, or directly with Tissuco.
1. Your purchased items
Each row = one item you bought.
Include these columns:
- SKU (a unique identifier, e.g. TSHIRT001)
- Purchase date
- Purchase price
- Purchase-related fees (e.g. shipping fees, cleaning, a small Vinted boost for promotion, etc.)
- Storage location (optional)
2. Your sales
Each row = one sale.
- SKU
- Sale date
- Sale price
- Discount (if you lowered the price)
- Any fees (e.g. a boost or shipping you paid yourself)
Try to log your sales as you go, even if you only have a few.
Basic formulas (for Excel or Sheets)
Copy and paste these formulas to automate your calculations.
You only need three values: purchase price, fees, and sale price.
- total_unit_cost = purchase_price + fees
- net_profit = sale_price - total_unit_cost
- margin_% = IF(sale_price>0; net_profit / sale_price; 0)
- days_to_sell = sale_date - purchase_date
Example (Excel)
| Column | Content |
|---|---|
| B | Sale date |
| C | Sale price |
| D | Discount |
| E | Fees (boost or shipping) |
| J | Purchase price |
| L | Purchase date |
Formulas to copy:
=J2+E2→ total unit cost=(C2-D2)-(J2+E2)→ net profit=IF(C2>0;((C2-D2)-(J2+E2))/C2;0)→ margin %=B2-L2→ days to sell
Full example
| SKU | Purchase date | Purchase price | Fees | Sale date | Sale price | Discount | Net profit | Margin % |
|---|---|---|---|---|---|---|---|---|
| TSHIRT001 | 2025-10-01 | 9.90 | 0.60 | 2025-10-10 | 25.00 | 2.00 | 12.50 | 50.0% |
| JEAN002 | 2025-10-02 | 8.00 | 0.40 | 2025-10-12 | 18.00 | 0.00 | 9.60 | 53.3% |
Net profit formula:
(net_profit) = (sale_price - discount) - (purchase_price + fees)
The 5 pitfalls to avoid
1. Forgetting hidden fees
Many people forget: cleaning/alterations, Vinted boost, shipping fees you cover yourself, and even small storage costs. Result: you think you're making €20 but you're only making €12.
2. Not tracking time to sell
If you buy 100 items and only sell 10 in 6 months, your money is tied up and your ROI drops. Track your average selling time and set a target (e.g. sell within 30 days).
3. Mixing item categories
Margins vary: T-shirts vs jeans vs branded pieces. Tracking by category = better buying strategy.
4. Ignoring seasonality
Winter clothes don't sell the same in summer. Adjust your purchases and promotions to the calendar.
5. Selling too fast = low margin
Dropping the price after 2 days can cost you 20-30% margin. Strategy: wait 2-3 weeks then offer a gradual discount.
Your simple routine
Every week (10 to 15 min)
- Add your new purchases
- Add your sales
- Update the status of your items (in stock / sold)
Every month (30 min)
- See how much you earned in total
- Compare your margins by item type
- Decide what's worth buying again or not
You add your items and sales, and the software automatically calculates your profit, margin and stock value.
Excel vs SaaS Tool: When to switch to automation?
Simple rule
- Fewer than 20 items/month → Excel/Sheets is enough (cost: €0, time saved: 0h).
- 20-50 items/month → Excel becomes a burden (potential gain: 2-3h/month by automating).
- > 50 items/month → SaaS tool is essential (gain: 5-10h/month).
Why Tissuco over Excel?
| Criterion | Excel | Tissuco |
|---|---|---|
| Vinted synchronization | ❌ Manual | ✅ Automatic |
| Real-time margin calculation | ❌ Manual formulas | ✅ Automatic |
| Invoice generation | ❌ No | ✅ Yes |
| Stock tracking | ⚠️ Basic | ✅ Advanced |
| Time/month | 5-10h | 30 min |
Result: with Tissuco you save time, reduce data entry errors and visualise profitability by item and category. For reseller accounting, it's the natural step up when you want to scale.
Try Tissuco for free
FAQ
In France, you must declare from €305 in annual turnover (check based on your status). Tissuco automatically generates invoices to make filing easier.
- Beginner: 30-40%
- Intermediate: 40-50%
- Pro: 50%+
Yes, at least for the first 3 months. After that, you'll start seeing patterns (categories, optimal prices) and you can lighten the tracking.
Vinted takes around 5% of the sale price (varies depending on the offer). Always include this in your selling fees.
Yes, Tissuco centralises Vinted, Depop, Leboncoin and other platforms for unified tracking.
The algorithm doesn't arbitrarily favor certain sellers, but objectively rewards behaviors that generate successful transactions. A new seller applying good practices can quickly compete with established sellers. Consistency and quality are more important than seniority.
Stay consistent, even if you're just starting out. Tracking your numbers is what will help you truly understand what's making you money.
Want me to turn your current Excel spreadsheet into a template ready to import into Tissuco? Let me know and I'll create a ready-to-use template for you.


